Pay Per Call With Native Ads

Author

Aby Abraham
May 23, 2025

This Week In UNiK360 | May 23

Hey UNiK360 Fam!

Last Thursday, we were privileged to host Val Shah, founder of The Native Agency, who unveiled the hidden world of native advertising for pay-per-call campaigns. Unlike the increasingly saturated Facebook landscape, native ads operate in a different ecosystem entirely - one where your offers appear seamlessly within premium content on sites like CNN, Fox News, and thousands of other publishers through networks like Outbrain and Taboola.

The advantages? Remarkably lower CPCs (often 50-70% less than Facebook), virtually no ad account suspensions, significantly less competition, and the ability to scale nationally without the algorithmic limitations of social platforms. Perhaps most compelling is that native ads reach consumers in a research mindset rather than a social one - creating higher intent and better quality calls.

Now, let's explore what's new in UNiK360 this week:

🚀 UPDATE #1: 30 Medicare Creatives Added

This week's creative vault expansion includes 30 meticulously crafted Medicare ads, designed specifically to resonate with seniors and drive qualified calls. These proven creatives save you countless hours of testing and thousands in ad spend.

🎓 UPDATE #2: Pay Per Call With Native Ads Masterclass

Val Shah's comprehensive breakdown of native advertising for pay-per-call revealed a path less traveled but potentially more profitable.

Here's how to access the replay:

Log into your UNiK360 app
Head over to Courses --> 🔴 Live Call Recordings

Click Here To Access This + All Other Courses Ever Released By UNiK

🛠 UPDATE #3: New Exciting Software Updates and Feature Releases

MultiLingual Agent Feature Live in Labs!
Our Voice AI Agents just became global communicators:

  • Create voice AI agents with multilingual capabilities in both English and Spanish

  • Enjoy fine-tuned, natural-sounding voices in either language.

  • Simply select "Multilingual" in the Agent Details section to activate.

  • Your AI agent will automatically greet and converse with users in their preferred language

Conversation AI - Transfer Bot Action Live!
Introducing intelligent conversation routing between bots:

  • Set up a default transfer bot to handle queries beyond a specific bot's capabilities.

  • Configure up to three distinct transfer conditions based on user inputs.

  • Personalize transfers with trigger phrases for contextually appropriate handoffs

  • Create specialized bots for different topics with seamless transitions between them

While most marketers continue battling in the same crowded arenas, UNiK360 members are discovering untapped channels with superior economics and fewer restrictions. Native advertising represents just one such opportunity that could transform your pay-per-call business.

Stay Ahead, Stay Successful!

Regards

Aby Abraham
UNiK360